Jim Zub joins Off Panel to talk the business of comics and his work on Wayward at Image Comics. Zub talks about the blogs he has put together about his work, career and financials successes, managing your brand online, how interacting with retailers has impacted his books, some of the tinkering he's done to develop the audience for his book Skullkickers, his teaching job, his collaborators on Wayward, where the book is going next, and a whole lot more. It's a really insightful chat about not just creating comics, but finding an audience for them once you do.