François Hercouet, the Editor-in-Chief of France's Urban Comics (the publisher of DC Comics and assorted Image, Dark Horse, and BOOM! titles in the country), joins the show to talk about the French comic market and his work at Urban. Hercouet discusses connecting American comics with French readers, the essence of Urban Comics, emphasizing creators, production value, the France comic market, his path to running Urban, making superhero comics easier to read, working with retailers, curating a publishing line, having an art-centric approach, cover art, the evolution of comics in France, his view of the American market, and more.